Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. After the panel ended, I spoke with Shane Greer about the current state of email and email deliverability in politics... short version of my opinion, it's not good. … Continue reading Discussing Email Deliverability in Politics at Inbox Summit East

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The 2016 Nonprofit Deliverability Study Has Launched

When I'm not reading comics and breaking down demographic data in geekdom, I focus on email strategy and deliverability for NGP VAN/EveryAction. Today, we've launched the 2016 Nonprofit Deliverability Study where I analyzed data from nonprofits to determine how much email went to spam in 2015 and how much money was potentially lost. You can … Continue reading The 2016 Nonprofit Deliverability Study Has Launched

How the Top 4 Email Providers Determine What Is and Isn’t Spam

Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam

Emailing in a Spammy World & The Future of Email

Originally posted by Salsa Labs Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics … Continue reading Emailing in a Spammy World & The Future of Email

Dems Da Rules: Game Over When It Comes to Spam

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As the email deliverability czar here at Salsa Labs, I get to see the latest emailing habits of our clients, how they go about growing their lists and what impact those two have on deliverability. Well, I’m here to say, the days of … Continue reading Dems Da Rules: Game Over When It Comes to Spam

Dems Da Rules: The Puzzle that is Spam Rules

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Spam rules are a superstitious cowardly lot… wait, those are criminals, and I’m not Batman. Spam rules are really more of a puzzle and even the best decoder ring won’t help you solve them. That’s why we’re here to help out! During the … Continue reading Dems Da Rules: The Puzzle that is Spam Rules

No One Spam Set to Rule Them All

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa For those who have heard my rant about email delivery and spam systems, you’ll have noticed a reoccurring theme: There is not just one single set of spam rules. No programs are created or enforced the same, and they are constantly evolving and … Continue reading No One Spam Set to Rule Them All

Dems Da Rules: Spam Rules Updates

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When creating emails in Salsa, you can check the “spaminess” of your email through a system called SpamAssassin. This widely-used system employs a fairly standard set of spam rules to predict how your email will do once it is deployed. SpamAssassin uses its … Continue reading Dems Da Rules: Spam Rules Updates

Subject: 0.1%, 1% and More Emails Going to Spam?

Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa In a recent progressive listserv thread the question was asked: “Are more emails for organizations going to spam folders?” The answer is yes. Overall more email is being delivered to spam folders. According to ReturnPath, a leading company that measures email deliverability, … Continue reading Subject: 0.1%, 1% and More Emails Going to Spam?