Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics about what makes email get marked as spam and the best ways to avoid getting stuck in spam filters.
If you follow the Salsa blog, you’ve probably seen a lot from him- he’s our resident expert on email delivery. In this class, he’ll cover things like:
- Using opt-in and double opt-in
- What spam monitoring organizations look for
- How to create spam-resistant emails