Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics about what makes email get marked as spam and the best ways to avoid getting stuck in spam filters.
If you follow the Salsa blog, you’ve probably seen a lot from him- he’s our resident expert on email delivery. In this class, he’ll cover things like:
Using opt-in and double opt-in
What spam monitoring organizations look for
How to create spam-resistant emails
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Published by Brett
Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker
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