When I'm not reading comics and breaking down demographic data in geekdom, I focus on email strategy and deliverability for NGP VAN/EveryAction. Today, we've launched the 2016 Nonprofit Deliverability Study where I analyzed data from nonprofits to determine how much email went to spam in 2015 and how much money was potentially lost. You can … Continue reading The 2016 Nonprofit Deliverability Study Has Launched
AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)
Originally posted by NGP VAN We told you a few weeks ago that Yahoo has increased security and is now using a spam-fighting authentication tool called DMARC. After a possible recent hack that saw lots of spam and spoofed email sent from AOL accounts, AOL has decided to also implement the same security measure. The … Continue reading AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)
Reason number 24,601 to Not Use Free Email as Your “From”
Originally posted by NGP VAN A few years ago a new email anti-spam fighting authentication tool DMARC was created. The system creates a pretty restricted way of authenticating email, the short of which says email from a domain is only legit if it comes certain ways. It’s a great way to prevent spoofing, but if … Continue reading Reason number 24,601 to Not Use Free Email as Your “From”
GMail Shakes Up Email… Again
Originally posted by NGP VAN GMail is shaking up the email world again. In 2013, Gmail changed email by introducing its email tabs. The function placed email into various categories based on the content. Well, the email provider isn’t done with that change and has recently announced a pilot program where they’ll be switching how … Continue reading GMail Shakes Up Email… Again
How the Top 4 Email Providers Determine What Is and Isn’t Spam
Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam
Pro Tip: Don’t Email Your Whole List
Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List
Email’s New Reality
Originally posted by NGP VAN As the New Year starts, many campaigns are slowly coming out of their slumber, dusting off old email lists and getting ready for the 2014 elections. Reality is the email landscape isn’t the same as it was in 2012 or before. In the last year, there have been changes in … Continue reading Email’s New Reality
Brett Schenker 