About

With more than a dozen years managing and consulting for some of the largest issue advocacy organizations in the country, Brett Schenker is regarded as one of the industry’s leading experts on email and deliverability. Schenker’s work has ranged from legislative activities, campaigns, and political action committees (PACs) to advising associations, nonprofits, and multi-million dollar corporations on technology solutions and email strategy.

Schenker is the Email Deliverability Specialist at EveryAction and NGP VAN, where he educates national nonprofits, associations, and labor unions about email best practices and future trends. He also provides support around reputation management, mitigating email blocks, and preventing other deliverability issues.

Schenker’s past experience has also included work as the Special Assistant for Senator John Kerry; as the Database Administrator for Mark Warner’s Forward Together PAC; Database Administrator for Chris Dodd for President; Internet/Database Director for Virginians for Brian Moran; the Email Deliverability Specialist for Salsa Labs; and as a legislative staffer for the Erie County Legislature.

Brett holds a degree in Political Science from the University at Buffalo. He is involved with the SUNY Washington Internship program, acting as a speaker and mentor to its students and has served on the Parature Inc. Technology Advisory Board and writes for the blog Graphic Policy.


Professional Experience

1/14 – Present NGP VAN/EveryAction, Washington DC Email Deliverability Specialist

  • Act as the email deliverability specialist including working with ISPs, reporting, long-term planning on company needs as well as trouble shooting issues
  • Monitor industry email and delivery/deliverability trends
  • Report on trends and changes through blog posts, webinars, and white papers
  • Develop an internal deliverability process and rules based off of industry and international standards

2/10 – 1/14 Salsa Labs, Inc., Washington DC Email Deliverability Specialist

  • Acted as support contact and account manager for 18+ of the company’s top clients including the DSCC, Equality Federation, EWG, Forest Ethics and True Majority
  • Oversaw a team of two staff members
  • Managed long-term development projects
  • Trouble shot and developed solutions for client’s problems including advising on strategy
  • Acted as the email deliverability specialist including working with ISPs, reporting, long-term planning on company needs as well as trouble shooting issues
  • Developed an internal deliverability process and rules based off of industry and international standards

1/07 – Present 5B Consulting, Arlington VA Founder

  • Founded 5B Consulting which focuses on data, technology, outreach, policy, and solutions
  • Clients have included the Entertainment Consumers Association, DLCC, Chef Binks, Clear Legal, Brian Moran, National Restaurant Association, Impacting Marketing, comiXology, and ComicBlitz
  • Implemented a full action center for the ECA including a chapter management system as well as contact your elected official tools
  • Grew the ECA social networks from ~3,000 “friends” to over 30,000
  • Worked with the ECA’s Government Relations team on policy issues affecting the organization including broadband expansion, net neutrality, and caps on bandwidth
  • Advised the ECA on policy issues including broadband expansion, net neutrality and helped with research for the Schwarzenegger v. EMA Amicus Brief
  • Organized DLCC database of over 500,000 records
  • Implemented an action and data flow plan for the DLCC
  • Advised the DLCC on their email contact plan
  • Reviewed past history and advised on an online action plan for the National Restaurant Association

2/08 – 6/09 Virginians for Brian Moran, Alexandria VA Internet/Database Director

  • Planned and implemented long-term strategy
  • Managed the day-to-day operation of the website including page creation and updating web page html
  • Wrote blogs and emails raising over $250,000 online
  • Created, managed, and implemented the social networks including Facebook, Twitter, LinkedIn, Youtube, Flickr
  • Managed and organized the database growth from ~30,000 contacts to over 85,000
  • Created a data flow plan
  • Wrote a technology policy plan focusing on governing 2.0
  • Managed online correspondence, handling over 250,000 messages

1/07 – 1/08    Chris Dodd for President, Washington DC Database/CRM/Internet Team

  • Managed and organized database growth from 45,000 contacts to over 300,000 contacts
  • Planned and coordinated the use and workflow of multiple database systems with staff
  • Identified, designed, and implemented new technology including UStream, DTV, Talk Clock, Whip Call Tool
  • Helped develop the layout and needs of 2 updated versions of the Dodd website
  • Managed and built relationship with social network providers expanding from 2 to 12
  • Acted as point person for the creation of all online action items
  • Coordinated and targeted email blasts
  • Helped with blog outreach and web action plan

6/05 – 12/06  Forward Together PAC, Alexandria VA Database/CRM Administrator

  • Managed database growth from 60,000 contacts to 200,000 contacts
  • Implemented the vendor search, design, and launch of a new CRM/database solution
  • Tended to staff database needs including training, service desk, reporting, and analyzing of data
  • Developed a Video Game Outreach strategy including an appearance in Second Life
  • Oversaw a team of interns to update and clean the database

1/03 – 6/05    Senator John Kerry (D., Mass.), Washington D.C. Special Assistant

  • Email Correspondent – read and respond to an average of 2,500 emails per day
  • Intern Coordinator – chose, orientated, and supervised over 150 interns chosen over a 2 year period from 1,000’s of applicants
  • Internet Strategist – developed and began implementation of a comprehensive internet strategy
  • Mail Room Coordinator – supervised mail operations and guided the staff through new mail safety procedures, a vast influx of mail, and adapted technology to digitize faxes and streamline letter composition

7/02 – 11/02 17th District Victory Fund, Galesburg IL Field Organizer

  • Organized field operations for coordinated campaigns in Knox and Henry Counties
  • Recruited over 600 volunteers, not including Unions
  • Planned and executed all door-to-door canvassing and phone banking operations, ID’ing over 99% of registered voters
  • Represented candidates Congressman Lane Evans and Governor Rod Blagojevich at local functions, panels
  • Arranged candidate functions, such as press announcements, fundraisers, rallies, parades
  • Oversaw the Knox county GOTV effort with 300 volunteers and 15,000 contacts
  • Ran an internship program with local colleges and coordinated volunteers from the local high schools involving 20 college and high school aged individuals
  • Provided computer technical support

7/01 – 1/02    Erie County Legislature (D., Majority), Buffalo NY Legislative Staff

  • Attended pre-budget proposal meetings and reported the contents, analyzed proposed budget creating information packets for legislators, attended budget hearings and compiled question and answer packets
  • Managed public information hearings concerning the business community
  • Clerk for the Government Affairs Committee – scheduled meetings, contacted participants, prepared committee folders, moderated/recorded the meetings
  • Wrote proclamations and press releases

 

Featured

Parafest ‘06 – speaker – “Assembling and Leveraging a 360 degree View of Customers”

Parature Technology Board – 1 of 4 Parature clients in 2006 chosen to on the companies user advisory board guiding enhancements and direction of the system

Salsa User Advisory Board – 1 of 12 Wired for Change and DIA clients invited to guide development and direction of the system

2009 Reed Award Nominee – Best Use of Email/Viral Marketing

Education

University at Buffalo (S.U.N.Y.), BA Degree – Political Science, 2001