Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. After the panel ended, I spoke with Shane Greer about the current state of email and email deliverability in politics... short version of my opinion, it's not good. … Continue reading Discussing Email Deliverability in Politics at Inbox Summit East

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The 2016 Nonprofit Deliverability Study Has Launched

When I'm not reading comics and breaking down demographic data in geekdom, I focus on email strategy and deliverability for NGP VAN/EveryAction. Today, we've launched the 2016 Nonprofit Deliverability Study where I analyzed data from nonprofits to determine how much email went to spam in 2015 and how much money was potentially lost. You can … Continue reading The 2016 Nonprofit Deliverability Study Has Launched

AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)

Originally posted by NGP VAN We told you a few weeks ago that Yahoo has increased security and is now using a spam-fighting authentication tool called DMARC. After a possible recent hack that saw lots of spam and spoofed email sent from AOL accounts, AOL has decided to also implement the same security measure. The … Continue reading AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)

Reason number 24,601 to Not Use Free Email as Your “From”

Originally posted by NGP VAN A few years ago a new email anti-spam fighting authentication tool DMARC was created. The system creates a pretty restricted way of authenticating email, the short of which says email from a domain is only legit if it comes certain ways. It’s a great way to prevent spoofing, but if … Continue reading Reason number 24,601 to Not Use Free Email as Your “From”

GMail Shakes Up Email… Again

Originally posted by NGP VAN GMail is shaking up the email world again. In 2013, Gmail changed email by introducing its email tabs. The function placed email into various categories based on the content. Well, the email provider isn’t done with that change and has recently announced a pilot program where they’ll be switching how … Continue reading GMail Shakes Up Email… Again

How the Top 4 Email Providers Determine What Is and Isn’t Spam

Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam

Google is Making it Easier to Unsubscribe

Originally posted by NGP VAN At the Messaging, Malware and Mobile Anti-Abuse Working Group Conference last week, Google announced it will be rolling out an easier way for Gmail users to unsubscribe from marketing emails. A new “unsubscribe” link will be conveniently located in the header of emails, making it easier for individuals to manage … Continue reading Google is Making it Easier to Unsubscribe