Author: Brett

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker
Politics

No. Third Party Candidates Did Not Cost Clinton the Presidency.

In the days since the 2016 Presidential election, there's been much debate and prognostication as to what went wrong and how Hillary Clinton could lose to Donald Trump. Where did the polling go wrong? Where did the strategy fail? Why did we lose? As has been my experience in the 15 years I've been working … Continue reading No. Third Party Candidates Did Not Cost Clinton the Presidency.

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Email Deliverability

Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. After the panel ended, I spoke with Shane Greer about the current state of email and email deliverability in politics... short version of my opinion, it's not good. … Continue reading Discussing Email Deliverability in Politics at Inbox Summit East

Graphic Policy

The Comics Are All Right: The Truth is In the Numbers

I was once told "what gets measured, gets done." Much has been written and discussed lately about how the comic industry is broken and stacked against so many. Instead of discussing the comic industry from a personal/gut perspective, I've taken a data driven analytical approach to look at actual problems. The reality is the numbers … Continue reading The Comics Are All Right: The Truth is In the Numbers

Email Deliverability, NGP VAN

The 2016 Nonprofit Deliverability Study Has Launched

When I'm not reading comics and breaking down demographic data in geekdom, I focus on email strategy and deliverability for NGP VAN/EveryAction. Today, we've launched the 2016 Nonprofit Deliverability Study where I analyzed data from nonprofits to determine how much email went to spam in 2015 and how much money was potentially lost. You can … Continue reading The 2016 Nonprofit Deliverability Study Has Launched

Email Deliverability, NGP VAN

AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)

Originally posted by NGP VAN We told you a few weeks ago that Yahoo has increased security and is now using a spam-fighting authentication tool called DMARC. After a possible recent hack that saw lots of spam and spoofed email sent from AOL accounts, AOL has decided to also implement the same security measure. The … Continue reading AOL Follows Yahoo and Clamps Down on Use (ie Don’t Send Bulk Email “from” AOL addresses)