What’s a Spam Trap?

Originally posted by NGP VAN In my previous two blog posts I brought up the idea of Spam Traps a few times without actually diving in very much as to what exactly that is. In simplest terms Spam Traps are email addresses used by email service providers and anti-spam services to identify senders with poor … Continue reading What’s a Spam Trap?

Pro Tip: Don’t Email Your Whole List

Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List

The Google Change That Will Help Your Email Open Rate

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate

Emailing in a Spammy World & The Future of Email

Originally posted by Salsa Labs Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics … Continue reading Emailing in a Spammy World & The Future of Email

Gmail Tabs and Their Effect On Your Email Marketing Outreach

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When Gmail announced it was changing its layout to include various tabs/folders of emails, many were nervous that this was the end of their email campaigns for Gmail users (and email in general, since so goes Gmail goes the rest). But, I took … Continue reading Gmail Tabs and Their Effect On Your Email Marketing Outreach

Yahoo Gives 1 More Reason to Remove Inactive Emails

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward. And this policy begins July … Continue reading Yahoo Gives 1 More Reason to Remove Inactive Emails