Originally posted by Salsa Labs
by Brett Schenker, Senior Deliverability Manager, Salsa
Swapping lists seems to be a popular past time for organizations. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to just give each other lists to add to your database and send. The right way to send swap lists is to send an email from your system on the other organizations behalf.
Published by Brett
Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker
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