Originally posted by Salsa Labs
by Brett Schenker, Senior Deliverability Manager, Salsa
Our last email infographic showed you how to grow your email list the right way, but do you know how clean your current list is? How did you collect those emails? Should you even be emailing them? Follow this handy flow chart to determine if your email list is “sendable” based on how you collected the email addresses. You may need to practice better list management or even learn more about what opt-in really means.
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Published by Brett
Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker
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Brett Schenker 