by Brett Schenker, Senior Deliverability Manager, Salsa
Our last email infographic showed you how to grow your email list the right way, but do you know how clean your current list is? How did you collect those emails? Should you even be emailing them? Follow this handy flow chart to determine if your email list is “sendable” based on how you collected the email addresses. You may need to practice better list management or even learn more about what opt-in really means.