Infographic — Grow Your Email Base the Right Way

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Swapping lists seems to be a popular past time for organizations. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to just … Continue reading Infographic — Grow Your Email Base the Right Way

Dems Da Rules: Content

Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa This is the final article in a series of three designed to give you the best chance of getting your emails delivered to your subscribers. We’ve already covered the “opt-in” and the importance of list management, but I don’t want to trivialize … Continue reading Dems Da Rules: Content

Dems Da Rules: List Management

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Hopefully you’ve read my previous blog about the challenges you face in getting email delivered to individuals where we discussed the ever-important “opt-in”. In this second blog, let’s look at the next major factor- list management. List Management List management is one of … Continue reading Dems Da Rules: List Management

Dems Da Rules: Opt-Ins What’s That?

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa You probably already know this, but it is rapidly becoming more difficult to deliver email to individuals, even legitimate email. Some reports say that Gmail is putting nearly 28% of legitimate email in spam boxes. In the past, content was king. What words … Continue reading Dems Da Rules: Opt-Ins What’s That?

Everything I Need to Know about Email, I Learned in High School Health Class

Original posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa From health class many years ago, I remember their harping on the fact that when it comes to sex, it’s not just the person you’re sleeping with, but the people they’ve slept with. Email is similar when it comes to lists that are … Continue reading Everything I Need to Know about Email, I Learned in High School Health Class

Dems Da Rules: Game Over When It Comes to Spam

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As the email deliverability czar here at Salsa Labs, I get to see the latest emailing habits of our clients, how they go about growing their lists and what impact those two have on deliverability. Well, I’m here to say, the days of … Continue reading Dems Da Rules: Game Over When It Comes to Spam

Dems Da Rules: The Puzzle that is Spam Rules

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Spam rules are a superstitious cowardly lot… wait, those are criminals, and I’m not Batman. Spam rules are really more of a puzzle and even the best decoder ring won’t help you solve them. That’s why we’re here to help out! During the … Continue reading Dems Da Rules: The Puzzle that is Spam Rules

Dems Da Rules: Spam Rules Updates

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When creating emails in Salsa, you can check the “spaminess” of your email through a system called SpamAssassin. This widely-used system employs a fairly standard set of spam rules to predict how your email will do once it is deployed. SpamAssassin uses its … Continue reading Dems Da Rules: Spam Rules Updates