Originally posted by NGP VAN At the Messaging, Malware and Mobile Anti-Abuse Working Group Conference last week, Google announced it will be rolling out an easier way for Gmail users to unsubscribe from marketing emails. A new “unsubscribe” link will be conveniently located in the header of emails, making it easier for individuals to manage … Continue reading Google is Making it Easier to Unsubscribe
Originally posted by NGP VAN In my previous two blog posts I brought up the idea of Spam Traps a few times without actually diving in very much as to what exactly that is. In simplest terms Spam Traps are email addresses used by email service providers and anti-spam services to identify senders with poor … Continue reading What’s a Spam Trap?
Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List
Originally posted by NGP VAN As the New Year starts, many campaigns are slowly coming out of their slumber, dusting off old email lists and getting ready for the 2014 elections. Reality is the email landscape isn’t the same as it was in 2012 or before. In the last year, there have been changes in … Continue reading Email’s New Reality
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week Gmail decided to shake things up some more in the email world by beginning to cache images sent to their email system. You can see this most clearly in your own email when you try to save an image to your … Continue reading Gmail’s Image Caching and Salsa Labs
Originally posted by Salsa Labs Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics … Continue reading Emailing in a Spammy World & The Future of Email
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When Gmail announced it was changing its layout to include various tabs/folders of emails, many were nervous that this was the end of their email campaigns for Gmail users (and email in general, since so goes Gmail goes the rest). But, I took … Continue reading Gmail Tabs and Their Effect On Your Email Marketing Outreach
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward. And this policy begins July … Continue reading Yahoo Gives 1 More Reason to Remove Inactive Emails
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Our last email infographic showed you how to grow your email list the right way, but do you know how clean your current list is? How did you collect those emails? Should you even be emailing them? Follow this handy flow chart to … Continue reading Infographic – How Do You Collect Emails?