Managing Your Email Program

In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. The topic is rather a “dark arts” with much of the political sector in the dark as to what goes into determining what email providers are looking for.

Read the two part article and find out the difference between delivery and deliverability, why list management is key, and some of what you should be focusing on in your program.

Part 1 and Part 2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s