In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. The topic is rather a “dark arts” with much of the political sector in the dark as to what goes into determining what email providers are looking for.
Read the two part article and find out the difference between delivery and deliverability, why list management is key, and some of what you should be focusing on in your program.
Part 1 and Part 2
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Published by Brett
Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker
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Brett Schenker 