In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. The topic is rather a “dark arts” with much of the political sector in the dark as to what goes into determining what email providers are looking for.

Read the two part article and find out the difference between delivery and deliverability, why list management is key, and some of what you should be focusing on in your program.

Part 1 and Part 2

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