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Reason number 24,601 to Not Use Free Email as Your “From”

Originally posted by NGP VAN A few years ago a new email anti-spam fighting authentication tool DMARC was created. The system creates a pretty restricted way of authenticating email, the short of which says email from a domain is only legit if it comes certain ways. It’s a great way to prevent spoofing, but if … Continue reading Reason number 24,601 to Not Use Free Email as Your “From”

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GMail Shakes Up Email… Again

Originally posted by NGP VAN GMail is shaking up the email world again. In 2013, Gmail changed email by introducing its email tabs. The function placed email into various categories based on the content. Well, the email provider isn’t done with that change and has recently announced a pilot program where they’ll be switching how … Continue reading GMail Shakes Up Email… Again

How the Top 4 Email Providers Determine What Is and Isn’t Spam

Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam

Google is Making it Easier to Unsubscribe

Originally posted by NGP VAN At the Messaging, Malware and Mobile Anti-Abuse Working Group Conference last week, Google announced it will be rolling out an easier way for Gmail users to unsubscribe from marketing emails. A new “unsubscribe” link will be conveniently located in the header of emails, making it easier for individuals to manage … Continue reading Google is Making it Easier to Unsubscribe

Demo-Graphics: Perespolis, Fun Home and Blankets Popular With Women

Originally posted by The Beat My last post concerning the Facebook demographics of those who “like” comic terms caused a bit of a stir. The comments section was filled with lots of back and worth, and lots of misunderstanding what the point of it all was. But, in those comments, one bit inspired me to … Continue reading Demo-Graphics: Perespolis, Fun Home and Blankets Popular With Women

Market Research Says 46.67% of Comic Fans are Female

Originally posted by The Beat While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. - Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting … Continue reading Market Research Says 46.67% of Comic Fans are Female

Pro Tip: Don’t Email Your Whole List

Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List

The Google Change That Will Help Your Email Open Rate

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate