Blog

What’s a Spam Trap?

Originally posted by NGP VAN In my previous two blog posts I brought up the idea of Spam Traps a few times without actually diving in very much as to what exactly that is. In simplest terms Spam Traps are email addresses used by email service providers and anti-spam services to identify senders with poor … Continue reading What’s a Spam Trap?

Market Research Says 46.67% of Comic Fans are Female

Originally posted by The Beat While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. - Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting … Continue reading Market Research Says 46.67% of Comic Fans are Female

The Google Change That Will Help Your Email Open Rate

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate

Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

Originally posted by The Beat At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, … Continue reading Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

Some Assembly Required–It’s a Noisy World Out There

Originally posted by ICv2 In my last column (see "What Gets Measured Gets Done"), I explained three different examples of data sets that as a business you can take advantage of: your Facebook fan page statistics, using the Facebook advertising platform, and third, collecting email addresses and purchasing data.  Now the question is, why is … Continue reading Some Assembly Required–It’s a Noisy World Out There