This post originally appeared on Graphic Policy and is being reprinted here due to the significance of the addition of data on ethnicity.
It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 28,000,000 in the United States
The total population increaseed by 2 million, returning back to 28 million. It’s unknown where the 2 million-ish people came from. The Spanish-speaking population last month was 14.62%, and this month is 15%.
Gender and Age
Last month women accounted for 46.15% and men were 53.85%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 47.14% and men account for 53.57%.
We’ll next look at how the percentage of women and men break down through age.
Compared to last month, the big difference is the inclusion of those age 38 and over and women 33 and under.
Relationship Status
Compared to last month, the results are almost exactly the same.
And for those that like pie charts.
Education
Compared to last month, the big difference is the amount of people who have indicated they have an Associate’s Degree, as if this was just discovered.
Gender Interest
Compared to last month these stats are almost exactly the same when it comes to percentage.
Ethnicity
For the first time, we now have data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.
African Americans account for 2.6 million, about 9.29% of the comic fandom, while all Hispanics account for 6.6 million, around 23.57%. It’s been a few months since I’ve been tracking Hispanics, but African American is a brand new statistic, so expect adjustment over the next few months as Facebook gets better at their algorithm.
I’ve presented the data in raw form for this first report, but will do graphs for future months.
And that wraps up this month’s report.
Brett Schenker 