The Google Change That Will Help Your Email Open Rate

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate

Gmail’s Image Caching and Salsa Labs

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week Gmail decided to shake things up some more in the email world by beginning to cache images sent to their email system. You can see this most clearly in your own email when you try to save an image to your … Continue reading Gmail’s Image Caching and Salsa Labs

Emailing in a Spammy World & The Future of Email

Originally posted by Salsa Labs Great content and a gorgeous design make for powerful emails, but what’s the point of all that work if your email never makes it to your supporters’ inboxes? Enter Brett Schenker and the Emailing in a Spammy World & The Future of Email class on GrowYourBase.org. Brett covers the specifics … Continue reading Emailing in a Spammy World & The Future of Email

Gmail Tabs and Their Effect On Your Email Marketing Outreach

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When Gmail announced it was changing its layout to include various tabs/folders of emails, many were nervous that this was the end of their email campaigns for Gmail users (and email in general, since so goes Gmail goes the rest). But, I took … Continue reading Gmail Tabs and Their Effect On Your Email Marketing Outreach

Yahoo Gives 1 More Reason to Remove Inactive Emails

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward. And this policy begins July … Continue reading Yahoo Gives 1 More Reason to Remove Inactive Emails

Infographic – How Do You Collect Emails?

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Our last email infographic showed you how to grow your email list the right way, but do you know how clean your current list is? How did you collect those emails? Should you even be emailing them? Follow this handy flow chart to … Continue reading Infographic – How Do You Collect Emails?

Infographic — Grow Your Email Base the Right Way

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Swapping lists seems to be a popular past time for organizations. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to just … Continue reading Infographic — Grow Your Email Base the Right Way

Dems Da Rules: Content

Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa This is the final article in a series of three designed to give you the best chance of getting your emails delivered to your subscribers. We’ve already covered the “opt-in” and the importance of list management, but I don’t want to trivialize … Continue reading Dems Da Rules: Content

Dems Da Rules: List Management

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Hopefully you’ve read my previous blog about the challenges you face in getting email delivered to individuals where we discussed the ever-important “opt-in”. In this second blog, let’s look at the next major factor- list management. List Management List management is one of … Continue reading Dems Da Rules: List Management

Dems Da Rules: Opt-Ins What’s That?

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa You probably already know this, but it is rapidly becoming more difficult to deliver email to individuals, even legitimate email. Some reports say that Gmail is putting nearly 28% of legitimate email in spam boxes. In the past, content was king. What words … Continue reading Dems Da Rules: Opt-Ins What’s That?