Discussing Email Deliverability on Facebook Live

After a conference, I got a chance to talk email deliverability on Facebook Live with Laura Packard, Ian Patrick Hines while Campaigns & Elections editor Sean Miller asked questions. https://www.facebook.com/CampaignsandElections/videos/10154170221139860/

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Infographic — Grow Your Email Base the Right Way

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Swapping lists seems to be a popular past time for organizations. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to just … Continue reading Infographic — Grow Your Email Base the Right Way

Dems Da Rules: Swapping Lists = Time Waste and Spam Bait

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Swapping lists seems to be a popular past time in political circles. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to … Continue reading Dems Da Rules: Swapping Lists = Time Waste and Spam Bait

Trading Lists is Bad…Mmmkay?!

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Since my earliest blog posts I’ve attempted to stress that trading lists, buying lists, using lists that fall off trucks is a bad email practice that’ll hurt your deliverability and decrease the effectiveness of your email list. We’ll to add onto that, it … Continue reading Trading Lists is Bad…Mmmkay?!