Originally posted by Salsa Labs

by Brett Schenker, Senior Deliverability Manager, Salsa

Swapping lists seems to be a popular past time for organizations. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to just give each other lists to add to your database and send. The right way to send swap lists is to send an email from your system on the other organizations behalf.

Grow Your Email Base the Right Way

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Published by Brett

Brett is a political consultant who resides in Falls Church, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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