Dems Da Rules: Opt-Ins What’s That?

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa You probably already know this, but it is rapidly becoming more difficult to deliver email to individuals, even legitimate email. Some reports say that Gmail is putting nearly 28% of legitimate email in spam boxes. In the past, content was king. What words … Continue reading Dems Da Rules: Opt-Ins What’s That?

Dems Da Rules: Swapping Lists = Time Waste and Spam Bait

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Swapping lists seems to be a popular past time in political circles. I mean, it’s a cheap and easy way to grow a list right? But there’s a right way and a wrong way to go about this. The wrong way is to … Continue reading Dems Da Rules: Swapping Lists = Time Waste and Spam Bait

Everything I Need to Know about Email, I Learned in High School Health Class

Original posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa From health class many years ago, I remember their harping on the fact that when it comes to sex, it’s not just the person you’re sleeping with, but the people they’ve slept with. Email is similar when it comes to lists that are … Continue reading Everything I Need to Know about Email, I Learned in High School Health Class

Dems Da Rules: Game Over When It Comes to Spam

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As the email deliverability czar here at Salsa Labs, I get to see the latest emailing habits of our clients, how they go about growing their lists and what impact those two have on deliverability. Well, I’m here to say, the days of … Continue reading Dems Da Rules: Game Over When It Comes to Spam

Dems Da Rules: The Puzzle that is Spam Rules

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Spam rules are a superstitious cowardly lot… wait, those are criminals, and I’m not Batman. Spam rules are really more of a puzzle and even the best decoder ring won’t help you solve them. That’s why we’re here to help out! During the … Continue reading Dems Da Rules: The Puzzle that is Spam Rules

Dems Da Rules: Spam Rules Updates

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When creating emails in Salsa, you can check the “spaminess” of your email through a system called SpamAssassin. This widely-used system employs a fairly standard set of spam rules to predict how your email will do once it is deployed. SpamAssassin uses its … Continue reading Dems Da Rules: Spam Rules Updates

Everything You Wanted to Know About Spam, But Were Afraid to Ask

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Thank you everyone who attended this past Third Thursday’s event covering email deliverability and spam. It’s always fun to engage and teach a crowd about something that’s not common knowledge and quite complicated. The questions are always great and you can see folks … Continue reading Everything You Wanted to Know About Spam, But Were Afraid to Ask

The voter database is NOT Your Email List

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As campaign season begins, I notice an increase of files from the voter database being imported into systems that many campaigns and organizations use to track their voters. Well, I hate to be the bearer of bad news, but the voter database should … Continue reading The voter database is NOT Your Email List