Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Spam rules are a superstitious cowardly lot… wait, those are criminals, and I’m not Batman. Spam rules are really more of a puzzle and even the best decoder ring won’t help you solve them. That’s why we’re here to help out! During the … Continue reading Dems Da Rules: The Puzzle that is Spam Rules
No One Spam Set to Rule Them All
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa For those who have heard my rant about email delivery and spam systems, you’ll have noticed a reoccurring theme: There is not just one single set of spam rules. No programs are created or enforced the same, and they are constantly evolving and … Continue reading No One Spam Set to Rule Them All
Dems Da Rules: Spam Rules Updates
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When creating emails in Salsa, you can check the “spaminess” of your email through a system called SpamAssassin. This widely-used system employs a fairly standard set of spam rules to predict how your email will do once it is deployed. SpamAssassin uses its … Continue reading Dems Da Rules: Spam Rules Updates
Everything You Wanted to Know About Spam, But Were Afraid to Ask
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Thank you everyone who attended this past Third Thursday’s event covering email deliverability and spam. It’s always fun to engage and teach a crowd about something that’s not common knowledge and quite complicated. The questions are always great and you can see folks … Continue reading Everything You Wanted to Know About Spam, But Were Afraid to Ask
Google’s Story of Send
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Have you ever wondered what goes into sending email? Google has launched their Story of Send website that shows off the process to get email from your computer, phone or tablet to it’s destination including Google’s impact on the environment. The site has … Continue reading Google’s Story of Send
The voter database is NOT Your Email List
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As campaign season begins, I notice an increase of files from the voter database being imported into systems that many campaigns and organizations use to track their voters. Well, I hate to be the bearer of bad news, but the voter database should … Continue reading The voter database is NOT Your Email List
Good Email Practices Just Aren’t Good Enough Anymore
Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa I read a recent blog post by ReturnPath about the growing difficulty to get emails into inboxes as opposed to spam boxes, especially when it comes to Gmail. Their recent report shows that global deliverability was at a historic decline in the … Continue reading Good Email Practices Just Aren’t Good Enough Anymore
Trading Lists is Bad…Mmmkay?!
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Since my earliest blog posts I’ve attempted to stress that trading lists, buying lists, using lists that fall off trucks is a bad email practice that’ll hurt your deliverability and decrease the effectiveness of your email list. We’ll to add onto that, it … Continue reading Trading Lists is Bad…Mmmkay?!
Subject: 0.1%, 1% and More Emails Going to Spam?
Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa In a recent progressive listserv thread the question was asked: “Are more emails for organizations going to spam folders?” The answer is yes. Overall more email is being delivered to spam folders. According to ReturnPath, a leading company that measures email deliverability, … Continue reading Subject: 0.1%, 1% and More Emails Going to Spam?
Santorum Now Also Means Spammer
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa I usually don’t spotlight a Republican’s online activities but it’s so easy to do when that activity is so very bad. Chatter hit the tubes recently that Rick Santorum’s email program has suddenly been emailing non-opted in email addresses. The three people who … Continue reading Santorum Now Also Means Spammer
Brett Schenker 