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Gmail Tabs and Their Effect On Your Email Marketing Outreach

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When Gmail announced it was changing its layout to include various tabs/folders of emails, many were nervous that this was the end of their email campaigns for Gmail users (and email in general, since so goes Gmail goes the rest). But, I took … Continue reading Gmail Tabs and Their Effect On Your Email Marketing Outreach

Yahoo Gives 1 More Reason to Remove Inactive Emails

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward. And this policy begins July … Continue reading Yahoo Gives 1 More Reason to Remove Inactive Emails

Dems Da Rules: List Management

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Hopefully you’ve read my previous blog about the challenges you face in getting email delivered to individuals where we discussed the ever-important “opt-in”. In this second blog, let’s look at the next major factor- list management. List Management List management is one of … Continue reading Dems Da Rules: List Management

Dems Da Rules: Opt-Ins What’s That?

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa You probably already know this, but it is rapidly becoming more difficult to deliver email to individuals, even legitimate email. Some reports say that Gmail is putting nearly 28% of legitimate email in spam boxes. In the past, content was king. What words … Continue reading Dems Da Rules: Opt-Ins What’s That?

Everything I Need to Know about Email, I Learned in High School Health Class

Original posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa From health class many years ago, I remember their harping on the fact that when it comes to sex, it’s not just the person you’re sleeping with, but the people they’ve slept with. Email is similar when it comes to lists that are … Continue reading Everything I Need to Know about Email, I Learned in High School Health Class

Dems Da Rules: Game Over When It Comes to Spam

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As the email deliverability czar here at Salsa Labs, I get to see the latest emailing habits of our clients, how they go about growing their lists and what impact those two have on deliverability. Well, I’m here to say, the days of … Continue reading Dems Da Rules: Game Over When It Comes to Spam