Originally posted by NGP VAN In my previous two blog posts I brought up the idea of Spam Traps a few times without actually diving in very much as to what exactly that is. In simplest terms Spam Traps are email addresses used by email service providers and anti-spam services to identify senders with poor … Continue reading What’s a Spam Trap?
Market Research Says 46.67% of Comic Fans are Female
Originally posted by The Beat While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. - Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting … Continue reading Market Research Says 46.67% of Comic Fans are Female
Pro Tip: Don’t Email Your Whole List
Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List
Email’s New Reality
Originally posted by NGP VAN As the New Year starts, many campaigns are slowly coming out of their slumber, dusting off old email lists and getting ready for the 2014 elections. Reality is the email landscape isn’t the same as it was in 2012 or before. In the last year, there have been changes in … Continue reading Email’s New Reality
The Google Change That Will Help Your Email Open Rate
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate
Demographics: Wonder Woman Around the World
Originally posted by The Beat With the announcement of Gal Gadot as Wonder Woman by Warner Bros., I wondered just how popular is Wonder Woman around the world and more interestingly, in each country. With there being over 200 countries in the world, I narrowed the focus a bit. I picked countries in various parts … Continue reading Demographics: Wonder Woman Around the World
Gmail’s Image Caching and Salsa Labs
Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week Gmail decided to shake things up some more in the email world by beginning to cache images sent to their email system. You can see this most clearly in your own email when you try to save an image to your … Continue reading Gmail’s Image Caching and Salsa Labs
Some Assembly Required–Advertise, Rinse, Repeat
Originally posted by ICv2 In my last column (see "It's a Noisy World Out There") I talked about why data is important. It's a way to find out who is a fan of the product you’re selling. Facebook itself says that a benefit to acquiring fans on pages isn’t just the distribution and messaging that … Continue reading Some Assembly Required–Advertise, Rinse, Repeat
Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up
Originally posted by The Beat At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, … Continue reading Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up
Some Assembly Required–It’s a Noisy World Out There
Originally posted by ICv2 In my last column (see "What Gets Measured Gets Done"), I explained three different examples of data sets that as a business you can take advantage of: your Facebook fan page statistics, using the Facebook advertising platform, and third, collecting email addresses and purchasing data. Now the question is, why is … Continue reading Some Assembly Required–It’s a Noisy World Out There
Brett Schenker 