In a two part article for Campaigns & Elections I explored some of the basics of what political campaigns and organizations have to know when it comes to email deliverability. The topic is rather a “dark arts” with much of the political sector in the dark as to what goes into determining what email providers are looking for.

Read the two part article and find out the difference between delivery and deliverability, why list management is key, and some of what you should be focusing on in your program.

Part 1 and Part 2

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Published by Brett

Brett is a political consultant who resides in Falls Church, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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