Reason number 24,601 to Not Use Free Email as Your “From”

Originally posted by NGP VAN A few years ago a new email anti-spam fighting authentication tool DMARC was created. The system creates a pretty restricted way of authenticating email, the short of which says email from a domain is only legit if it comes certain ways. It’s a great way to prevent spoofing, but if … Continue reading Reason number 24,601 to Not Use Free Email as Your “From”

How the Top 4 Email Providers Determine What Is and Isn’t Spam

Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam

Yahoo Gives 1 More Reason to Remove Inactive Emails

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward. And this policy begins July … Continue reading Yahoo Gives 1 More Reason to Remove Inactive Emails