GMail Shakes Up Email… Again

Originally posted by NGP VAN GMail is shaking up the email world again. In 2013, Gmail changed email by introducing its email tabs. The function placed email into various categories based on the content. Well, the email provider isn’t done with that change and has recently announced a pilot program where they’ll be switching how … Continue reading GMail Shakes Up Email… Again

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How the Top 4 Email Providers Determine What Is and Isn’t Spam

Originally posted by NGP VAN A comprehensive breakdown of GMail, Outlook, Yahoo and AOL Considerations Every email provider is a kingdom with their own laws, rules, and customs. If you run afoul of those rules, there is an increased chance of having your email wind up in the spam box. It’s good to know exactly … Continue reading How the Top 4 Email Providers Determine What Is and Isn’t Spam

Google is Making it Easier to Unsubscribe

Originally posted by NGP VAN At the Messaging, Malware and Mobile Anti-Abuse Working Group Conference last week, Google announced it will be rolling out an easier way for Gmail users to unsubscribe from marketing emails. A new “unsubscribe” link will be conveniently located in the header of emails, making it easier for individuals to manage … Continue reading Google is Making it Easier to Unsubscribe

The Google Change That Will Help Your Email Open Rate

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week, we gave you the 411 about Google’s recent decision to begin caching images for emails sent, an attempt to protect the security and privacy of their users. For Salsa users, this was a change with minimal impact, but I fully expected … Continue reading The Google Change That Will Help Your Email Open Rate

Gmail’s Image Caching and Salsa Labs

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Last week Gmail decided to shake things up some more in the email world by beginning to cache images sent to their email system. You can see this most clearly in your own email when you try to save an image to your … Continue reading Gmail’s Image Caching and Salsa Labs

Gmail Tabs and Their Effect On Your Email Marketing Outreach

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa When Gmail announced it was changing its layout to include various tabs/folders of emails, many were nervous that this was the end of their email campaigns for Gmail users (and email in general, since so goes Gmail goes the rest). But, I took … Continue reading Gmail Tabs and Their Effect On Your Email Marketing Outreach

Google’s Story of Send

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Have you ever wondered what goes into sending email? Google has launched their Story of Send website that shows off the process to get email from your computer, phone or tablet to it’s destination including Google’s impact on the environment. The site has … Continue reading Google’s Story of Send