Discussing Email Deliverability in Politics at Inbox Summit East

Campaigns and Elections was nice enough to allow me to speak on a panel at the first every Inbox Summit East which was held on September 9. After the panel ended, I spoke with Shane Greer about the current state of email and email deliverability in politics... short version of my opinion, it's not good. … Continue reading Discussing Email Deliverability in Politics at Inbox Summit East

Pro Tip: Don’t Email Your Whole List

Originally posted by NGP VAN Emails go bad. Email lists go stale. These are the simple realities of email programs. Due to job changes, people signing up for new personal accounts and abandoning old accounts, about 30% of email addresses go bad each year. For many of these addresses, the only indication that they are … Continue reading Pro Tip: Don’t Email Your Whole List