Originally posted by The Beat At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, … Continue reading Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up
Originally posted by ICv2 In my last column (see "What Gets Measured Gets Done"), I explained three different examples of data sets that as a business you can take advantage of: your Facebook fan page statistics, using the Facebook advertising platform, and third, collecting email addresses and purchasing data. Now the question is, why is … Continue reading Some Assembly Required–It’s a Noisy World Out There
Originally posted by The Beat For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher … Continue reading Facebook Demographics: Different Publishers, Different Fans
Originally posted by The Beat Much has been made over this past week over Marvel‘s announcement about a new Ms. Marvel. The usual nutwings took to the internet to condemn Marvel’s plan to diversify its line of characters and present varied and new comics that might lead to new readers, or possibly more diversified readership. … Continue reading Facebook Demographics: Female Characters Beget Female Fans
Originally posted by ICv2 Data drives everything and information is power. Today's most powerful and successful businesses revolve around data or use it to enhance their services. Unfortunately, when it comes to the comics, games, toys and hobby industries, data doesn’t go much further than how much a product costs and how much it has … Continue reading Some Assembly Required–What Gets Measured Gets Done
Originally posted by The Beat The Walking Dead is a cultural phenomenon. The property regularly breaks records, whether it’s television ratings, print runs and sell-outs in comics, or winning accolades and awards when it comes to video games. There have been very few series that tap into the cultural zeitgeist and become regular water cooler … Continue reading Facebook Demographics: The Walking Dead, Not All Media Are Created Equal
Originally posted by ICv2 I come from a political background. Other than working at some comic and game shops and a short stint with Games Workshop, I have known only politics as a career in my adult life. Over those dozen years of constant work in elected offices, campaigns, with issues, and for non-profits, I've … Continue reading Some Assembly Required–The Two Essential Accessories for Success
Originally posted by The Beat Just as you get things rolling, Facebook goes and updates how I get all of the data when it comes to looking at demographics. It’s not a big secret that I manipulate Facebook’s advertising platform to return the data that you’ve seen in all of these demographic studies. Recently Facebook … Continue reading Facebook Demographics: Even More Data Now Available Means More Info On Who Reads Comics
Originally posted at The Beat During New York Comic Con, comiXology released an infographic with some of the funnier details from their recent user survey. While the exact numbers and results weren’t released, some nuggets slipped out about who exactly their digital comic customer is. A new customer is emerging: She’s 17-26 years old, college-educated, lives … Continue reading Facebook Demographics: What do digital comic readers look like?
Originally post by The Beat It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week I attempt to figure out who exactly is creating and delivering us out comic books. That’s right, I attempt to break down those … Continue reading Graphic Policy: Facebook Fandom Spotlight: The Comic Company Employees!