It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week I attempt to figure out who exactly is creating and delivering us out comic books. That’s right, I attempt to break down those employed in the comic book industry. We’ll compare this group to the greater comic fandom.
About a year ago, Marvel was looking to hire a new digital director. I felt I was qualified and applied by sending in my resume, but also running Facebook ads targeting Marvel employees. I went with that function including about a dozen companies I could find in the industry. This includes Marvel, DC, some shops and Diamond. It’s a very small sample, mostly made up of those who have marked themselves as employees of Marvel and DC.
Facebook Population: Over 2,220 in the United States
Spanish speakers account for now 240 individuals, 10.81% in the United States that’s about 3% lower than the general comic fandom.
Gender and Age
When it comes to gender and employment in the comic industry, we find a starker split between the breakdown between men and women when compared to general comic fandom. Men accounted for 69.37% compared to 58.62% and women account for 30.63% compared to 39.66%. This report is skewed as companies that have a good mix of men and women like IDW and BOOM!/Archaia aren’t included, nor are independent creators. Still, this shows a pretty wide gap.
Brett Schenker 