The Comics Are All Right: The Truth is In the Numbers

I was once told "what gets measured, gets done." Much has been written and discussed lately about how the comic industry is broken and stacked against so many. Instead of discussing the comic industry from a personal/gut perspective, I've taken a data driven analytical approach to look at actual problems. The reality is the numbers … Continue reading The Comics Are All Right: The Truth is In the Numbers

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Demo-Graphics: Perespolis, Fun Home and Blankets Popular With Women

Originally posted by The Beat My last post concerning the Facebook demographics of those who “like” comic terms caused a bit of a stir. The comments section was filled with lots of back and worth, and lots of misunderstanding what the point of it all was. But, in those comments, one bit inspired me to … Continue reading Demo-Graphics: Perespolis, Fun Home and Blankets Popular With Women

Market Research Says 46.67% of Comic Fans are Female

Originally posted by The Beat While we don’t have any market research, the eyes don’t lie. If you go to conventions and comic book stores, more and more female readers are emerging. They are starved for content and looking for content they can relate to. - Axel Alonso, Marvel’s editor-in-chief While making the rounds promoting … Continue reading Market Research Says 46.67% of Comic Fans are Female

Some Assembly Required–Advertise, Rinse, Repeat

Originally posted by ICv2 In my last column (see "It's a Noisy World Out There") I talked about why data is important.  It's a way to find out who is a fan of the product you’re selling.  Facebook itself says that a benefit to acquiring fans on pages isn’t just the distribution and messaging that … Continue reading Some Assembly Required–Advertise, Rinse, Repeat

Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

Originally posted by The Beat At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from month to month. Two months (and some change) ago Facebook updated the interface I achieve this by, giving me more options in how to choose and, … Continue reading Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up

Some Assembly Required–It’s a Noisy World Out There

Originally posted by ICv2 In my last column (see "What Gets Measured Gets Done"), I explained three different examples of data sets that as a business you can take advantage of: your Facebook fan page statistics, using the Facebook advertising platform, and third, collecting email addresses and purchasing data.  Now the question is, why is … Continue reading Some Assembly Required–It’s a Noisy World Out There

Facebook Demographics: Different Publishers, Different Fans

Originally posted by The Beat For all of these posts I’ve tried to instill the idea that there isn’t a simple comic fan. While it might mostly be men, comic fandom is a diverse crowd whose specific interests varies by gender, race, age and more. No two character fandoms are the same. No two publisher … Continue reading Facebook Demographics: Different Publishers, Different Fans

Facebook Demographics: Female Characters Beget Female Fans

Originally posted by The Beat Much has been made over this past week over Marvel‘s announcement about a new Ms. Marvel. The usual nutwings took to the internet to condemn Marvel’s plan to diversify its line of characters and present varied and new comics that might lead to new readers, or possibly more diversified readership. … Continue reading Facebook Demographics: Female Characters Beget Female Fans