Google’s Story of Send

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Have you ever wondered what goes into sending email? Google has launched their Story of Send website that shows off the process to get email from your computer, phone or tablet to it’s destination including Google’s impact on the environment. The site has … Continue reading Google’s Story of Send

The voter database is NOT Your Email List

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa As campaign season begins, I notice an increase of files from the voter database being imported into systems that many campaigns and organizations use to track their voters. Well, I hate to be the bearer of bad news, but the voter database should … Continue reading The voter database is NOT Your Email List

Good Email Practices Just Aren’t Good Enough Anymore

Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa I read a recent blog post by ReturnPath about the growing difficulty to get emails into inboxes as opposed to spam boxes, especially when it comes to Gmail. Their recent report shows that global deliverability was at a historic decline in the … Continue reading Good Email Practices Just Aren’t Good Enough Anymore

Trading Lists is Bad…Mmmkay?!

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa Since my earliest blog posts I’ve attempted to stress that trading lists, buying lists, using lists that fall off trucks is a bad email practice that’ll hurt your deliverability and decrease the effectiveness of your email list. We’ll to add onto that, it … Continue reading Trading Lists is Bad…Mmmkay?!

Subject: 0.1%, 1% and More Emails Going to Spam?

Originally posted by Salsa Labs by Brett Schenker , Senior Deliverability Manager, Salsa In a recent progressive listserv thread the question was asked: “Are more emails for organizations going to spam folders?” The answer is yes. Overall more email is being delivered to spam folders. According to ReturnPath, a leading company that measures email deliverability, … Continue reading Subject: 0.1%, 1% and More Emails Going to Spam?

Santorum Now Also Means Spammer

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa I usually don’t spotlight a Republican’s online activities but it’s so easy to do when that activity is so very bad. Chatter hit the tubes recently that Rick Santorum’s email program has suddenly been emailing non-opted in email addresses. The three people who … Continue reading Santorum Now Also Means Spammer

Resist the Temptation of Email List Short Cuts

Originally posted by Salsa Labs by Brett Schenker, Senior Deliverability Manager, Salsa It’s an election year and whether you’re a campaign or an organization no doubt you’ll be feeling pressure about building your supporter email list quickly. You’ll be tempted by to leverage lists from campaigns past or other lists, thinking it’s best to not … Continue reading Resist the Temptation of Email List Short Cuts