Some Assembly Required–Advertise, Rinse, Repeat

Originally posted by ICv2 In my last column (see "It's a Noisy World Out There") I talked about why data is important.  It's a way to find out who is a fan of the product you’re selling.  Facebook itself says that a benefit to acquiring fans on pages isn’t just the distribution and messaging that … Continue reading Some Assembly Required–Advertise, Rinse, Repeat

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Some Assembly Required–It’s a Noisy World Out There

Originally posted by ICv2 In my last column (see "What Gets Measured Gets Done"), I explained three different examples of data sets that as a business you can take advantage of: your Facebook fan page statistics, using the Facebook advertising platform, and third, collecting email addresses and purchasing data.  Now the question is, why is … Continue reading Some Assembly Required–It’s a Noisy World Out There

Some Assembly Required–What Gets Measured Gets Done

Originally posted by ICv2 Data drives everything and information is power.  Today's most powerful and successful businesses revolve around data or use it to enhance their services.  Unfortunately, when it comes to the comics, games, toys and hobby industries, data doesn’t go much further than how much a product costs and how much it has … Continue reading Some Assembly Required–What Gets Measured Gets Done

Some Assembly Required–The Two Essential Accessories for Success

Originally posted by ICv2 I come from a political background.  Other than working at some comic and game shops and a short stint with Games Workshop, I have known only politics as a career in my adult life.  Over those dozen years of constant work in elected offices, campaigns, with issues, and for non-profits, I've … Continue reading Some Assembly Required–The Two Essential Accessories for Success